Looking for the best WordPress email marketing plugins? 🤔 In this post, we’ll feature eight great options and help you decide which plugin is right for you.
📚 Table of contents:
- Otter Blocks Subscription Form
- Sendinblue Subscribe Form and WP SMTP
- Email Subscribers & Newsletters
- Newsletter
- MailChimp for WordPress
- HubSpot All-In-One Marketing
- Mailster
- MailPoet
1. Otter Blocks Subscription Form
We’re going to kick off this list of the best WordPress email marketing plugins with none other than our very own Otter Blocks. We don’t mean to brag (okay, maybe we do a little bit), but Otter Blocks has a top-notch, easy-to-use subscription form that we know you’re going to love. It integrates seamlessly with the well-known Sendinblue email marketing service and comes packed with all of the features you’d want and expect in a quality WordPress email marketing plugin.
Key features ⚙️
- Incredibly high level of customization for everything from the color scheme to the look of the button
- Bot protection with the captcha checkbox to keep spam out and real humans in
- Full control over what fields to include on the form (subject, name of sender, CC and BCC, success message, etc)
- Option to make adjustments to both input styling and label styling
What you’ll need to use it 📝
Otter Blocks itself is designed to work with the native WordPress Gutenberg editor, so that’s a baseline requirement. In other words, if you are using an external website builder (e.g., Elementor), then one of the other options on this list would be a better choice. For the subscription form specifically, you will also need to have a plan with the Sendinblue email marketing service. To get things moving you can start with their free option and then upgrade as needed.
Pricing 💰
Otter Blocks has both a free version and a paid Pro version, and the subscription form is accessible in both versions. As for Sendinblue, as mentioned above, they also have a free option that caps you at 300 outbound emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.
Who should use it 🙋♀️
Because Otter Blocks is a multi-purpose solution with many features, it makes a great choice for anyone who wants to build a highly functional WordPress site that stays light on its feet. This has a positive domino effect on your visitors’ experience and your overall site performance. Going with Otter Blocks will give you the email marketing subscription form you’re seeking, but it won’t leave you hungry for more when you’ll inevitably need to add other functionalities to your site.
2. Sendinblue Subscribe Form and WP SMTP
Sendinblue Subscribe Form and WP SMTP is the official WordPress plugin for the Sendinblue email marketing service. It lets you run all your email marketing efforts from right inside your WordPress dashboard.
Key features ⚙️
- Build custom subscription forms, and embed them in posts, pages, or widget areas
- Use a drag-and-drop tool to create emails from scratch (or start from a template)
- Segment and automate your newsletters in a variety of ways
- View real-time statistics about your emails, such as clicks, opens, and so on
What you’ll need to use it 📝
In order to use this plugin, you’ll also need to use the Sendinblue email marketing service. You can get started with this service for free.
Pricing 💰
The plugin itself is free, and there’s a no-charge Sendinblue plan that lets you send up to 300 emails per day. Premium plans with higher limits start at $25.00 per month, the Lite version (20,000 emails / month), and go up to $65 for 100,000 emails / month.
Who should use it 🙋♂️
Naturally, if you’re already using the Sendinblue service, this is the plugin you want. It’s also one of the best WordPress email marketing plugins if you want a platform offering more than just the basics – including advanced segmentation and automation functionality.
3. Email Subscribers & Newsletters
If you’re looking for a full-featured solution, Email Subscribers & Newsletters is one of the best WordPress email marketing plugins to start with. It provides everything you need to create and manage a list and send newsletters, without requiring a third-party connection.
Key features ⚙️
- Add a subscription box to your site for collecting email addresses
- Send out email newsletters manually, or automatically based on specific triggers
- Receive notifications when new subscribers sign up and send out automated welcome emails
- View email data, such as when each was sent and viewed
What you’ll need to use it 📝
Email Subscribers & Newsletters makes use of your own server to send emails, so it doesn’t require any third-party subscriptions or additional tools.
Pricing 💰
Along with the free version, there’s a premium tier starting at $10.75 per month. This provides extra features such as email templates, built-in spam filtering, and the option to test newsletters.
Who should use it 🙋♀️
This plugin is an excellent option if you want a no-frills solution that you can manage straight from your website. It includes all the basics, is easy to pick up, and offers a decent amount of automation potential.
4. Newsletter
Newsletter is another self-contained email marketing solution. Once it’s installed on your WordPress site, you’ll immediately be able to start collecting emails and sending newsletters – no complex setup required.
Key features ⚙️
- Collect email addresses via a customizable widget, page, or form
- Create newsletters using a responsive drag-and-drop system
- Segment your list to target different audiences with specific messaging
- Use a central status panel to configure the plugin and keep an eye on your campaigns
What you’ll need to use it 📝
You do not need any other tools or services to use this plugin, though it does give you the option of connecting to other SMTP plugins to help deliver your emails.
Pricing 💰
The base plugin is free, and there are a number of premium extensions to provide additional functionally. You can purchase these separately, or get them all for $69 for up to 3 websites or for $269 for unlimited number of websites.
Who should use it 🙋♂️
Newsletter is one of the best WordPress email marketing plugins if you want to carry out targeted campaigns. While it offers fewer automation options than some tools, it provides a lot of segmentation potential.
5. MailChimp for WordPress
This one connects your site to Mailchimp – one of the most popular email marketing services available. If you’re a Mailchimp user, this plugin will help you grow your list more effectively.
Key features ⚙️
- Create custom sign-up forms and add them to your WordPress site
- Integrate with a wide variety of form builder and e-commerce plugins
- View detailed reports about your campaigns (premium only)
- Send automatic notifications when new subscribers sign up (premium only)
What you’ll need to use it 📝
To use this plugin, you’ll need to also use the Mailchimp email marketing service. Mailchimp offers a free plan that includes up to 500 subscribers and 1000 emails per month. The paid tiers start at $13.00 per month, and prices scale with the number of subscribers you need.
Pricing 💰
As for the plugin itself, the free tier is very streamlined. It only enables you to create sign-up forms and add them to your site. If you want access to more functionality, you’ll need a premium license, which starts at $59 per year.
Who should use it 🙋♀️
This is one of the pricier options on our list of the best WordPress email marketing plugins. However, it also offers integration with one of the most feature-rich services available. It’s worth considering if you want an email marketing solution that enables you to create complex and highly-customized campaigns.
Additionally, this is one of the best WordPress email marketing plugins if you’re already using the Mailchimp service.
6. HubSpot All-In-One Marketing
HubSpot offers a free reliable and feature-packed email marketing tool that’s suited for growing businesses. The tool is part of HubSpot’s free WordPress plugin.
With HubSpot Email Marketing, you can create professional marketing emails that engage and grow your audience with the easy drag-and-drop email builder. HubSpot Email is automatically connected with HubSpot CRM, so you can tailor relevant emails based on any details you have such as form submissions and website activity.
Key features ⚙️
- Create beautiful emails from scratch using the drag and drop editor, without any extra IT and designer resources needed
- Use one of HubSpot’s goal-based email templates included in the free version
- Personalize subject lines, content, links, attachments, and calls-to-action based on subscriber’s lifecycle stage, list membership, or any information in their contact records
- Optimize email campaigns with A/B tests and analytics
What you’ll need to use it 📝
Simply install HubSpot’s free WordPress plugin and you’ll get access to HubSpot Email, CRM, and other free marketing and sales tools.
Pricing 💰
The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $40 with Marketing Hub Starter.
Who should use it 🙋♂️
HubSpot Email is suitable for any business, it’s free to start, and affordable as the business grows. Because it comes natively integrated with a free CRM, free sales and service tools, this plugin is ideal for teams that want to streamline their business, bringing all of their tools and data into one place.
7. Mailster
Mailster is something of a halfway point between some of the options we’ve looked at so far. It’s a self-contained solution for WordPress, meaning that you don’t need a third-party service to use it. At the same time, it’s a premium-only plugin and offers a wider set of features than most free tools.
Key features ⚙️
- Create emails using a library of templates and a drag-and-drop builder
- Set up customized automation, and send out emails based on specific trigger points
- Manage and segment your email lists within WordPress itself
- View detailed analytics on your emails and subscribers, via a centralized dashboard
What you’ll need to use it 📝
You won’t have to sign up for an external plan to use Mailster. At the same time, it’s compatible with many popular email sending services, such as SendGrid and Amazon SES. Integrating with these services is recommended as it will help you ensure your emails don’t end up in spam.
Pricing 💰
As we mentioned, Mailster is a premium plugin. It will cost you $89 for a one-site license, updates, and six months’ worth of support.
Who should use it 🙋♀️
If you can afford the upfront cost, and you want a tool that will fully integrate with your WordPress site, Mailster is one of the best WordPress email marketing plugins to choose from. It’s highly customizable, compatible with a wide range of plugins and services, and easy to manage directly from your site.
8. MailPoet
MailPoet is a freemium plugin that integrates smoothly with your WordPress dashboard. You can create, schedule, and send emails right from your site, and manage your lists as well.
Key features ⚙️
- Create a subscription form, and embed it wherever you like on your site
- Build emails either from scratch or by using a variety of starter templates
- Set up multiple subscriber lists, and manage them within WordPress
- Send automatic signup notifications and welcome emails
What you’ll need to use it 📝
MailPoet can be used on its own, either by sending emails via your own server or a third-party service of your choosing. You can also sign up for a MailPoet sending plan, either free or premium.
Pricing 💰
The base plugin is free, and there’s also a free plan that supports up to 1,000 subscribers and 5,000 emails per month. It also includes complimentary premium features, such as all WooCommerce enhancements and segmenting. If you want access to statistics and reporting, you can upgrade for as low as $8 per month, billed monthly. That will cover you for up to 500 subscribers. Alternately, you can pick up the business plan and MailPoet’s sending service in combination, starting at $10 per month (prices scale with subscriber count).
Who should use it 🙋♂️
Besides being a full-featured WordPress solution, MailPoet’s chief advantage is its scalability. You can start out with the free plugin and only pay for more features and resources as you need them.
Recapping the best WordPress email marketing plugins
If you have a WordPress site, you’ll want to use it as the ‘home base’ for your email marketing campaigns. With the right plugin, you can easily manage subscription form building, email creation, list management, analytics tracking, and more – right from your website.
👉 If you want to learn more about this strategy and how to get started, check out our post on what is email marketing.
To recap, here are eight of the best WordPress email marketing plugins you may want to try:
- Otter Blocks Subscription Form: A comprehensive tool that can be integrated with Sendinblue.
- Sendinblue Subscribe Form and WP SMTP: Another WordPress plugin that also connects your site to the Sendinblue service.
- Email Subscribers & Newsletters: An easy-to-use, no-frills solution with plenty of automation options.
- Newsletter: An excellent choice for targeted campaigns and list segmentation.
- MailChimp for WordPress: A tool for connecting your site to Mailchimp, enabling you to build forms, view analytics, and so on.
- HubSpot All-In-One Marketing: Create beautiful emails from scratch using the drag and drop editor.
- Mailster: A premium-only plugin that provides a fully-featured email marketing solution with lots of features.
- MailPoet: A highly-scalable option with both free and premium tiers, along with optional sending plans.
Have any questions about these plugins? Ask away in the comments and we’ll try to help!
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