On the hunt for the best social media management tools to help you save time while managing your social media marketing efforts?
In this post, we’ve collected 13 great social media management tools that can help you with everything from scheduling to automatically sharing old content, creating social media images, analyzing performance, and more.
13 best social media management tools for 2023
1. Revive Old Post
Re-sharing a piece of content is a great way to promote older pieces in your content catalog.
With Revive Old Post, you can set a specific time period between each post-share, days before sharing, and the number of posts you would like to share. The free version of this social media management software is specifically designed for targeting major marketing platforms (Facebook & Twitter).
If you are a professional marketer and want a better exposure to platforms like LinkedIn or Pinterest, you’d need to get the premium version.
⚙️ Standout features:
- Automatically share both new and old content to promote everything on your site
- Custom scheduling for strategically targeting your audience
- The Pro version is compatible with all the platforms including Tumblr, Facebook, Twitter, Pinterest, and more
- Option to customize each post before sharing on social media, or follow a template
2. SocialBee
SocialBee is a social media management tool that helps businesses make the most out of their social profiles. If you’re looking to post fresh content on a regular basis, this tool is your go-to choice. With SocialBee you will save plenty of time because you can easily automate your social media posting.
With a user-friendly interface, it offers the possibility to categorize your content, just like top social media specialists do. This way your audience will enjoy the best mix of content. It is awesome that you can schedule all your posts from one place, therefore sharing content across your social media platforms becomes a piece of cake.
⚙️ Standout features:
- You can easily import content from various sources and edit it in different formats
- You can post and customize content for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google my Business
- You can generate your own posting schedule based on best practices for each platform
- SocialBee’s Collaboration Features help you and your team collaborate better and work together efficiently
3. Hootsuite
Hootsuite is one of the best social media management tools for creating and managing business campaigns. Instead of managing all of the platforms manually, you could just open Hootsuite and handle them from a single dashboard.
You can use this social media dashboard for scheduling messages, tracking conversations, managing multiple profiles, and many other social activities.
⚙️ Standout features:
- Has a limited free plan
- Schedule campaigns via different social media platforms from one dashboard
- This web-based tool is compatible with major social media channels
- It offers free courses to help you get started with social marketing campaigns
4. Post Planner
With Post Planner, you can schedule your social media posts in advance and forget about them for a month. It offers a platform from where you can manage all your social media accounts. The tool supports seven social networks.
A cool thing about this tool is that it curates top-performing posts from popular sources, so you can discover new content and get new ideas for your own posts. It gives you recommendations of popular articles, videos, images, memes, quotes, tweets, contests, and more. Post Planner is one of the only social media management tools that offers this.
⚙️ Standout features:
- You can schedule posts to seven social platforms (Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and Google Business)
- It curates viral posts for you based on the topics you follow
- Comes with an image editor and stock media library
- You can recycle posts on autopilot
- Check reports and analytics of your posts
5. Sprout Social
This is an all-in-one platform from where you can manage all your social media profiles. With Sprout Social, you can streamline your efforts of being active on social media by planning and scheduling your posts from one single place.
Sprout Social is among the most ideal social media management tools for marketing teams who need to synchronize with each other to create, access, and analyze social media content and user engagement. It’s meant for businesses that want to build a unified social funnel for better communication with followers and customers.
⚙️ Standout features:
- You get competitive analytics on engagement for keywords, themes, competitors, and topics
- Teams can organize and schedule content across multiple networks
- You get a unified inbox to monitor and respond to users as a team
- It provides a dashboard with analytics and insights
6. Agorapulse
Agorapulse is another team collaboration tool that you can use to organize your social media content and save time. It provides a unified inbox, publishing features, and reports for your marketing goals.
Moreover, you can connect this tool with your Google Analytics account for a more insightful overview of your social media performance.
⚙️ Standout features:
- Unified social inbox to manage incoming social media messages, comments, and reviews
- Collaborate and schedule content across all social channels
- Discover trends and opinions about your business and competitors alike
- Get insights and analytics about your content (sales, leads, and traffic)
7. Buffer
Buffer is another popular choice on our social media management tools list. Many pro-marketers share posts on a set timing to get better results and drive more social traffic to their blog.
You can add a specific time to share your content in a few clicks. The free version only offers one social profile per network – you need to get the paid version to unlock multiple profiles. The free version is compatible with Facebook, LinkedIn, and Twitter.
⚙️ Standout features:
- It helps you post photos, articles and videos on your social media handles easily
- You can schedule content across different social channels through one dashboard
- This tool is made for sharing your work effortlessly
8. Sendible
Sendible is a powerful social media management tool for agencies who need to manage social media for multiple clients.
You can either schedule posts across different social media platforms or integrate it with blogs and social sharing sites. You can even add it to Slack and make the communication process a whole lot easier.
Sendible can create an organized editorial calendar for your blog. Additionally, it also reports brand mentions, allowing you to respond to people and know your social media presence.
This tool offers a unique feature to share existing content across the web and share it to get more eyes on your profile.
⚙️ Standout features:
- Sendible schedules content and helps your team to communicate better
- It comes with a handy mobile app for getting notifications when you’re away from your computer
- You can easily manage multiple marketing campaigns
9. CoSchedule
If you take a close look, you will realize that all of the social media tools are designed to save your time.
CoSchedule is undoubtedly one of the best social media management tools in 2023. It is a marketing calendar to help you manage projects on a single dashboard social media management tool. You can simultaneously share and publish content to save time. CoSchedule helps you boost your productivity by making your workflow organized.
⚙️ Standout features:
- Manage content posting on multiple platforms via a single window
- Schedule an organized calendar for smart marketing campaigns
10. Sked Social
Sked Social is a social media management tool designed to help individuals and businesses manage their social media presence.
With Sked Social, users can schedule and publish posts on multiple platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn, all from one dashboard. It also provides features such as Instagram stories scheduling, hashtag and location research, post analytics, and team collaboration tools.
This tool is particularly useful for businesses and agencies that manage multiple social media accounts, as it enables them to save time and streamline their social media management process.
Additionally, Sked Social offers a 7-day free trial for new users to test out the platform before committing to a subscription.
⚙️ Standout features:
- Create and save a set of captions and hashtags that can be reused for future posts, saving time and effort.
- Use the visual planner to drag and drop posts into a non-live version of your Instagram feed to test what they will look like before actually publishing the content. This is helpful to those who are focused on creating a visually cohesive and aesthetically pleasing Instagram feed.
11. SharedCount
SharedCount is a free tool that helps you track the number of shares for a specific post on your website. You can even find out the exact platform that helped you generate social shares. You can get started for free with 500+ APIs available. For more advanced features like Domain whitelisting and email support, you need to get a paid plan. SharedCount premium starts at $40 per month.
The main purpose of using social media is to drive more traffic and therefore improve conversion. And one of the best ways to know your campaign success rate is by checking the number of shares on your domain.
If you want to increase shares on your site, consider using a social share plugin.
⚙️ Standout features:
- This tool is available for free
- SharedCount supports Facebook and Twitter
- Check the number of shares for bulk URLs
12. Edgar
Edgar helps schedule content sharing in a unique way. It does not add up all the content in a single queue. Instead, it adds content in different categories and then it adds a publishing time to each category. This helps you target a certain niche at a set time.
This type of arrangement ensures that you get the best out of each social media update. Beyond that, Edgar automatically re-posts an update to make sure it reaches a wider range of audience and that no content goes unnoticed.
⚙️ Standout features:
- Edgar optimizes post times by category, rather than using a single queue
- Edgar reposts social media content to help you get more eyes on your posts
- It supports the three common social platforms including Facebook, Twitter, and LinkedIn
13. IFTTT
IFTTT (If This Then That) is a creative social media management tool. You can use it to build a connection between different apps and devices (including social networks). It works on an action-reaction mechanism that helps you boost productivity effortlessly.
⚙️ Standout features:
- Automated sharing across social media apps and sites
- Build your own unique recipes with triggers and actions
If you like how IFTTT works, you might also be interested in a similar tool called Zapier. Here are some of the best WordPress Zapier recipes.
Over to you 🌄
Social media marketing is essential to increasing traffic. However, you cannot perform a marketing campaign effortlessly without the perfect social media management software. These tools help make the social sharing process organized and make your work smooth.
👉 To recap, here are some of the best social media management tools you can use in 2023:
- Revive Old Post – automatically share new or old WordPress content.
- SocialBee – recycle your evergreen content and categorize your posts.
- Hootsuite – an integrated social media marketing dashboard.
- Post Planner – stay up to date with the trends and get ideas for your posts.
- Sprout Social – helps teams synchronize and streamline social media marketing.
- Agorapulse – team collaboration tool for better social media engagement.
- Buffer – schedule posts for all your social networks from one spot.
- Sendible – mainly focused on agencies.
- CoSchedule – organize your blog and social editorial efforts from one calendar.
- Sked Social – manage your Instagram efforts.
- SharedCount – find the content that gets shared the most.
- Edgar – automatically publish posts on a smart schedule.
- IFTTT – create your own custom recipes to automate social media.
Do you have any questions about the best social media management tools? Ask away in the comments and we’ll try to help!
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